Hey Duggee

Format: 155 x 7' / 3 seasons


Hey Duggee is based around “The Squirrel Club” run by a big lovable, huggable dog called Duggee.

Duggee teaches the Squirrels about being responsible, working as a team, taking acceptable risks and most importantly… HAVING FUN!

Everyday adventures with a twist! Inclusivity and teamwork that celebrates individual personalities. Badges, learning through “having a go” & earning a reward. Fun & funny, gently ironic, sometimes surreal, always funny. The Hey Duggee Hug, everyone needs a hug! and every episode culminates in one!

Additional Info

Download Brand Deck: Hey Duggee Brand Update

Main Video

General Gallery


© HEY DUGGEE TM and character logos TM and © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd BBC logo TM and BBC 1996.


  • Primetime broadcast in Clan
  • Most watched preschool animated series in March and April 2021 in Clan
  • Ranked #2 among all the series in the Clan TV App with 580.080 views
  • Ranked #3 among all the series in Clan TV Website with 34.902 views
  • Among the 20 most watched programs in Canal Panda, 13 of them were of Hey Duggee in January 2021
  • Ranked N. 1 on CBeebies for several months
  • The first set of Season 3 consolidated strongly to a 457k/8.9% share for all individuals 4+ outperforming the average slot share by +49%
  • Over 70 milion iPlayer requests in 2018, regularly appearing within the top 3 most requested Cbeebies shows per week. iPlayer requests increased in 81% during the lockdown
  • One of Nick Jr’s top shows in its weekday afternoon timeslot with its preschool audience
  • Over 4 billion views on Tecent, iQiyi and Ali Youku in China
  • Ranked #3 in its time slot for childrens 4-10 on France 5
  • Co-viewing, loved by parent and carers
  • 10 Apps available with 4.5 million downloads and a New Christmas Badge App
  • 1.3 million searches for Hey Duggee in the UK
  • Hey Duggee had more interactions and comments on Facebook than Paw Patrol, Peppa Pig and PJ Masks combined
  • YouTube fans have grown by 120% to 225,133 subscribers
  • Over 3 million downloads globally in Hey Duggee apps!
  • The Stick Song that appears in the Hey Duggee’s Stick Badge episode turned into a viral sensation. The results exceeded any expectations and had over 6 million video views.
  • Partnership with Vue Cinema with nationwide Cinema screenings of Hey Duggee at 88 cinemas across the UK & Ireland
  • Sold to over 45 territories.
  • Winner of 6 Bafta Awards (Preschool animation (3), Director, Counting Badge App, We love animals App)
  • Winner of 2 Int’l Emmy Awards (Best Preschool Animation)
  • Winner of 2 Kidscreen Awards (Best Animated Series and Best Branded Learning App for “Counting Badge App”)
  • Tied for the most wins by a single series with four awards each in one Kidscreen: Best Animated Series, Best Voice Talent, Best Design, Best Music.


Clan TV, Canal Panda and HBO Spain; CBeebies Uk; France 5 & Zouzous France; Cartoonito, DEA Jr. & Tim Vision Italy; Yle Finland; NRK Norway; SVT Sweden; RUV Iceland; RTE Ireland; Nick Jr. USA; Tencent, iQiyi and Ali Youku China; ABC and ABC 2 Australia; CBeebies Latin America, CBeebies South Africa; CBeebies Asia


Worldwide Distribution by BBC Studios. Represented in Spain and Portugal by Ypsilon Films & Ypsilon Licensing.

Brand in the spotlight

* Wide range of Hey Duggee consumer products in UK like clothing, apparel, backpacks, figurines, plushes, toys, publishing…
* 12.000 people a month searching for Hey Duggee Toys
* 70% increase in searches for Hey Duggee clothing
* Increased character costume appearences all around UK
* Golden Bear Master Toy in UK
* Bizak Master Toy in Iberia

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