Hey Duggee

Format: 50x7' + 52x7' + 52x7' + 40x7' / 4 seasons + Christmas Special 1x7'

Grant Orchard


Hey Duggee is based around “The Squirrel Club” run by a big lovable, huggable dog called Duggee.

Duggee teaches the Squirrels about being responsible, working as a team, taking acceptable risks and most importantly… HAVING FUN!

Everyday adventures with a twist! Inclusivity and teamwork that celebrates individual personalities. Badges, learning through “having a go” & earning a reward. Fun & funny, gently ironic, sometimes surreal, always funny. The Hey Duggee Hug, everyone needs a hug! and every episode culminates in one!

Additional Info

Download Brand Deck: Hey Duggee Brand Update

Main Video

General Gallery


© HEY DUGGEE TM and character logos TM and © Studio AKA Ltd 2014. Licensed by BBC Worldwide Ltd BBC logo TM and BBC 1996.

All Rights Reserved


  • Primetime broadcast in Clan
  • Most watched preschool animated series in March and April 2021 in Clan
  • Ranked #2 among all the series in the Clan TV App with 580.080 views
  • Ranked #3 among all the series in Clan TV Website with 34.902 views
  • Among the 20 most watched programs in Canal Panda, 13 of them were of Hey Duggee in January 2021
  • Ranked N. 1 on CBeebies for several months
  • The first set of Season 3 consolidated strongly to a 457k/8.9% share for all individuals 4+ outperforming the average slot share by +49%
  • Over 70 milion iPlayer requests in 2018, regularly appearing within the top 3 most requested Cbeebies shows per week. iPlayer requests increased in 81% during the lockdown
  • One of Nick Jr’s top shows in its weekday afternoon timeslot with its preschool audience
  • Over 4 billion views on Tecent, iQiyi and Ali Youku in China
  • Ranked #3 in its time slot for childrens 4-10 on France 5
  • Co-viewing, loved by parent and carers
  • 10 Apps available with 4.5 million downloads and a New Christmas Badge App
  • 1.3 million searches for Hey Duggee in the UK
  • Hey Duggee had more interactions and comments on Facebook than Paw Patrol, Peppa Pig and PJ Masks combined
  • YouTube fans have grown by 120% to 225,133 subscribers
  • Over 3 million downloads globally in Hey Duggee apps!
  • The Stick Song that appears in the Hey Duggee’s Stick Badge episode turned into a viral sensation. The results exceeded any expectations and had over 6 million video views.
  • Partnership with Vue Cinema with nationwide Cinema screenings of Hey Duggee at 88 cinemas across the UK & Ireland
  • Sold to over 45 territories.
  • Winner of 6 Bafta Awards (Preschool animation (3), Director, Counting Badge App, We love animals App)
  • Winner of 2 Int’l Emmy Awards (Best Preschool Animation)
  • Winner of 2 Kidscreen Awards (Best Animated Series and Best Branded Learning App for “Counting Badge App”)
  • Tied for the most wins by a single series with four awards each in one Kidscreen: Best Animated Series, Best Voice Talent, Best Design, Best Music.


Clan TV, Canal Panda and HBO in Spain, CBeebies in UK, France 5 & Zouzous in France, Cartoonito, DEA Jr. & Tim Vision in Italy, Yle in Finland, NRK in Norway, SVT in Sweden, RUV in Iceland, RTE in Ireland, Nick Jr. in USA, Tencent, iQiyi and Ali Youku in China, ABC and ABC 2 in Australia, CBeebies in Latin America, CBeebies in South Africa, CBeebies in Asia


Worldwide Distribution by BBC Studios

Represented in Spain and Portugal by Ypsilon Films & Ypsilon Licensing

Brand in the spotlight

* Wide range of Hey Duggee consumer products in UK like clothing, apparel, backpacks, figurines, plushes, toys, publishing…
* 12.000 people a month searching for Hey Duggee Toys
* 70% increase in searches for Hey Duggee clothing
* Increased character costume appearences all around UK
* Golden Bear Master Toy in UK
* Bizak Master Toy in Iberia

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